Making the invisible visible
Making the invisible visible
Making
the invisible visible
Technology, science, brands
→ designed to be understood
Technology, science, brands
→ designed to be understood
Technology, science, brands
→ designed to be understood
Ana M. Popescu, Designer & Curator at Room022
Ana M. Popescu, Designer & Curator at Room022
Ana M. Popescu
Designer & Curator at Room022
Art and Creative Direction • Design Systems • Visual Storytelling
Art and Creative Direction • Design Systems • Visual Storytelling
→ Art and Creative Direction
→ Design Systems
→ Visual Storytelling
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling, I help companies close the gap between what they build and how their audience perceives it.
20+ years of making the invisible visible.
From pharmaceutical data to augmented reality, from national campaigns
to brand structures built to outlast the designer who made them.
Room022 is an independent design practice that delivers brands and products people trust before they understand why. A place where the mind and the soul are at peace, like two sheets of the same continuous surface.
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling,
I help companies close the gap between what they build and how their audience perceives it.
20+ years of making the invisible visible.
From pharmaceutical data to augmented reality, from national campaigns to brand structures built to outlast the designer who made them.
Room022 is an independent design practice that delivers brands and products people trust before they understand why. A place where the mind and the soul are at peace, like two sheets of the same continuous surface.
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling, I help companies close the gap between what they build and how their audience perceives it.
20+ years of making
the invisible visible.
From pharmaceutical data
to augmented reality, from national campaigns to brand structures built to outlast the designer who made them.
Room022 is an independent design practice that delivers brands and products people trust before they understand why. A place where the mind and the soul are at peace, like two sheets of the same continuous surface.
Some of the global brands I've had the pleasure to work with:
PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Some of the global brands I've had the pleasure to work with:
PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Some of the global brands I've had the pleasure to work with: PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Selected Projects
Selected Projects
I never start with what looks better, but with what the space or the product needs to do for the people using it.
If you're working on something complex and need someone who makes it visible, or want to swap chocolate chip cookie recipes, drop me a message.
If you're working on something complex and need someone who makes it visible, or want to swap chocolate chip cookie recipes,
drop me a message.