Ana M. Popescu
Making
the invisible
visible
Technology, science, brands
→ designed to be understood
→ Creative & Art Direction
→ Visual Storytelling
→ Branding & Design Systems
→ Team Leadership
Ana M. Popescu
Ana M. Popescu
Making
the invisible
visible
Making
the invisible
visible
Technology, science, brands
→ designed to be understood
Technology, science, brands
→ designed to be understood
→ Creative & Art Direction
→ Visual Storytelling
→ Branding & Design Systems
→ Team Leadership
→ Creative & Art Direction
→ Visual Storytelling
→ Branding & Design Systems
→ Team Leadership
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling, I help companies close the gap between what they build and how their audience perceives it.
20+ years of making the invisible visible for B2B, tech, and science companies whose products are better than they look.
From pharmaceutical data to augmented reality, from national campaigns to brand structures built to outlast the designer who made them.
Room022 is my thinking system and working methodology that delivers brands and products people trust before they understand why. A virtual place where the mind and the soul are at peace, like two sheets of the same continuous surface.
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling, I help companies close the gap between what they build and how their audience perceives it.
20+ years of making the invisible visible for B2B, tech, and science companies whose products are better than they look.
From pharmaceutical data to augmented reality, from national campaigns to brand structures built to outlast the designer who made them.
Room022 is my thinking system and working methodology that delivers brands and products people trust before they understand why. A place where the mind and the soul are at peace, like two sheets of the same continuous surface.
I make complex technology, science, and data feel clear, credible, and worth paying attention to. Through art and creative direction, design systems, and visual storytelling, I help companies close the gap between what they build and how their audience perceives it.
20+ years of making the invisible visible for B2B, tech, and science companies whose products are better than they look.
From pharmaceutical data to augmented reality, from national campaigns to brand structures built to outlast the designer who made them.
Room022 is my thinking system and working methodology that delivers brands and products people trust before they understand why. A place where the mind and the soul are at peace, like two sheets of the same continuous surface.
Some of the global brands I've had the pleasure to work with:
PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Some of the global brands I've had the pleasure to work with:
PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Some of the global brands I've had the pleasure to work with:
PTC, Gorenje, ICDL, Raiffeisen Bank, Orange, Cora, Intesa Sanpaolo Bank, UPC, The Royal Bank of Scotland, Pfizer, Roche, Merck, Novo Nordisk, AstraZeneca, Johnson & Johnson, Bristol Myers Squibb, Moderna, and Novartis.
Selected Projects
Selected Projects
I never start with what looks better,
but with what the space or the product
needs to do for the people using it.
I never start with what looks better, but with what the space or the product needs to do for the people using it.
If you're working on something complex and need someone who makes it visible, or want to swap chocolate chip cookie recipes, drop me a message.
If you're working on something complex and need someone who makes it visible, or want to swap chocolate chip cookie recipes, drop me a message.